Itchy Holdings

Scratching my own itch.

I’m Ajay. Itchy Holdings is my studio for building small software that matters to me personally. Not what’s fundable or scalable, just things I actually want to exist. No investors, no pressure.

The name works on two levels. There’s the obvious one: scratching your own itch. But Itchy was also my wife Iciar’s childhood nickname. She died in December 2024. Starting something new under her name felt like the right thing to do.

Projects

• A Life in YearsA memorial timeline for someone you’ve lost. One photo per year, from birth to death. Free to create and share.